It’s vital that during these uncertain times, as a photographer, we start thinking outside of the box on ways we can obtain revenue for our businesses that will allow us to ride the waves.
Here are four ways to earn revenue during quarantine! Couples are postponing weddings and reschedule photo sessions, but people are looking forward to joyful times. Capturing the moments is something that we can help others with.
We all know that come the holiday season, your clients will want holiday photos! Why not sell them a gift certificate NOW! Get them booked and within your calendar. A fun way to do this, offer up 21 spots for 21% off your normal rate! But they must pay in full within 21 days.
Couples who just got engaged aren’t scheduling their weddings for 2020, and they are still in the planning process! Get in front of them while they are planning and offer a slight discount if they book your services before the end of April.
Offer print and album packages to your previous clients. Now is when they have time to look through their gallery and make those print selections. Offer free shipping or comparable discount.
Millions of seniors are worried about graduating during these times. Proms are being canceled (hopefully postponed and rescheduled), sports have been canceled, and graduation ceremonies are up in the air. Set some time on the calendar to offer senior sessions to those that may not have booked earlier this year. Offer a “makeup photo day” like we used to have in school when you missed the first day of photos.
It’s essential to continue to think outside the box and find ways that you can serve your clients during this time. Couples are still planning their weddings, seniors will again be graduating – even if the date has to change, it doesn’t mean these events won’t take place. Remember to encourage your clients to postpone their event.
Just a few months ago, I heard so many photographers telling me they just didn’t have the time to create social media posts daily. Well, now you have the time my friends. Take 30-40 minutes per week to schedule out at least 2 social posts PER day. You can use Later.com to help keep all of your social media posts consistently scheduled!
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Along with being an “elder millennial” wedding and lifestyle photographer, I’m also a family gal. I’m recently engaged to my best friend of 10 years, mama to a rad teenage daughter (who happens to photograph weddings with me), the owner of (2) cute little pups, and driver of a yellow Dodge Challenger. On non-wedding days, you’ll most likely find me in the gym by 7:30 am getting my cardio on and then hitting up my favorite local San Luis Obispo California hotspots with my fiance, daughter, and friends. Traveling adventures are my jam, there’s no place I won’t go with my camera in hand.